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As a healthcare concern, you probably know that keeping up with digital transformation in healthcare tin experience overwhelming.
Deciding which emerging technologies are worth investing in and getting your team on board with change is often the hardest part.
Expect, adapting to the digital era requires a shift towards a flexible and risk-taking mindset.
It means letting go of outdated business processes and trusting that disruption will yield big results. Before we dive deeper into this topic, a quick recap.
Digital transformation in healthcare is the positive impact of technology in healthcare.
Here's why: Telemedicine, artificial intelligence (AI)-enabled medical devices, and blockchain electronic health records are just a few concrete examples of digital transformation in healthcare which are completely reshaping how we interact with health professionals, how our data is shared among providers and how decisions are made about our treatment plans and health outcomes.
Innovation is the proper noun of the game here, with the primary goal of streamlining physicians' piece of work, optimizing systems, improving patient outcomes, reducing human error, and lowering costs through amazing spider web and mobile experiences.
Unfortunately, the healthcare and pharmaceutical industries have lagged behind when information technology comes to implementing digital strategies. Yes, you read that correct!
In fact, in a recent survey , only seven percent of healthcare and pharmaceutical companies said they had gone digital, compared to fifteen percent of companies in other industries.
In fact, in a contempo survey, merely vii percentage of healthcare and pharmaceutical companies said they had gone digital, compared to xv percentage of companies in other industries. Click To Tweet
Despite that, the U.S. healthcare market is enormous; with the national wellness spending projected to reach $5.vii trillion by 2026 . At that place's still time for yous to get well-versed in digital technology and apply information technology to bring in more business concern.But in order to transform your standard practice into a thriving, digital machine in 2022, y'all first need a comprehensive picture of the modern healthcare landscape.
Thanks to technology, patients go better treatment with virtual reality tools, wearable medical devices, telehealth, and 5G mobile technology. Doctors, on the other hand, tin can streamline their workflows using bogus intelligence-powered systems.
Here's a better expect at the land of digital transformation in healthcare in 2022:
1) The ascent of on-need healthcare (why patients want healthcare on their own schedule)
When you recollect of 'on-need,' y'all think of consumers who desire things at their ain convenience, on their own fourth dimension, and wherever they happen to exist. The healthcare manufacture is entering the era of digital innovation, as patients seek on-demand healthcare because of their busy schedules.Mobile is especially important when considering content marketing.
People have simply become far more than mobile in the past decade. Mobility is the name of the game, and recent statistics show that more than than l% of all web browsing in the world occurs on mobile devices as of 2018 (to be exact, 52%).
One of the first rules of content marketing is that you must place where your targeted consumers gather and reach them on those platforms, i.east. mobile. That'due south not surprising given that 77 percentage of U.S. residents ain a smartphone . On top of that, the number of mobile phone users in the globe is expected to pass the 5 billion marker by 2019.
Cistron in that more iv billion people globally are on the Cyberspace and y'all can commencement to see the possibilities that digital transformation in healthcare offer.
According to DMN3 , consumers are going online to obtain medical information for the following reasons:
- 47% research doctors
- 38% research hospital and medical facilities
- 77% book medical appointments
Simply on-demand healthcare is besides driven by the growth of the 'gig' economy, in which freelance professionals in various industries hire themselves out per job or 'gig,' instead of tethering themselves to one company.
Companies such as Nomad Health – an online market that links doctors direct with medical facilities for short-term work – are making information technology easier for physicians to provide on-demand healthcare to clients in specific circumstances that match their talents, expertise, and schedule. In other words, doctors themselves become on-need healthcare providers to better meet the changing needs of their patients, some other benefit of digital transformation in the healthcare industry.
2) The importance of big information in healthcare
Big information aggregates information about a business through formats such as social media, ecommerce, online transactions, and fiscal transactions, and identifies patterns and trends for future utilise.
For the healthcare industry, large information can provide several important benefits , including:
- Lower rate of medication errors – through patient record analysis, software tin can flag whatever inconsistencies between a patient's health and drug prescriptions, alerting health professionals and patients when there is a potential gamble of a medication mistake.
- Facilitating Preventive Care – a high volume of people stepping into emergency rooms are recurring patients besides called "frequent flyers." They tin account for upward to 28% of visits . Big data assay could identify these people and create preventive plans to keep them from returning.
- More Authentic Staffing – large data's predictive analysis could help hospitals and clinics estimate future admission rates, which helps these facilities allocate the proper staff to deal with patients. This saves money and reduces emergency room wait times when a facility is understaffed.
With these benefits in mind, healthcare and pharmaceutical companies should invest in organizing their data. That requires an investment in analytics experts who tin crunch the data to non only identify areas of weakness, but to likewise help companies ameliorate understand their market place.
For instance, if you're in the pharmaceutical manufacture, you probably understand that marketing dynamics are constantly shifting. In fact, drugmakers believe that the biggest advantage of large data is how it helps them empathise the market . And with that understanding, they can determine product iteration and product budgets based on existing and futurity demand.
With a improve grasp of the market, your healthcare marketing and sales teams will take an easier fourth dimension identifying your ideal consumer. And a big function of that is creating a client persona , which compiles demographic information on what your prospects want and need, and the platforms where you tin reach them.
three) Treating patients with virtual reality
Ten years ago, telling people y'all could reduce their pain with a device similar to a video game would have garnered a lot of blank stares. In 2018, nevertheless, Virtual Reality (VR) is the pièce de résistance of digital transformation in healthcare. Its myriad of applications are profoundly changing the way patients are being treated.
Accept hurting direction for case. Upwards until recently, doctors were handing out opioids prescriptions like candy. Migraines? Postoperative pain? Hither'due south some OxyContin, Vicodin, or Percocet. Equally a result, the state is currently facing the worst drug crunch in American history, representing an economic burden of $78.5 billion a year .
Hither's the thing: millions of people are still struggling with chronic hurting. According to the CDC, fifty million of U.S. adults had chronic hurting in 2016. For them, VR is a safer, more efficient alternative to drugs . VR technology is being used not but to care for pain, just everything from anxiety to mail-traumatic stress disorder, and stroke.
And that's just a fraction of VR's proven capabilities in the medical field. Other uses include, doctors and residents using virtual-reality simulations to strop their skills or to plan complicated surgeries. VR headsets could also motivate wearers to exercise and aid children with autism larn how to navigate the world.
From startups to pharma giants, anybody is betting on VR and there are numbers to back them upward. The global virtual and augmented reality in healthcare market place is expected to reach $5.one billion by 2025 . If you're a healthcare company planning your digital marketing strategy , you should highly consider investing this technology.
VR is a powerful communication channel that would allow you, among other things, to go a better sense of your customers' needs and near engage them with your products or services.
4) The growth of vesture medical devices
Another trend of the digital transformation in healthcare is companies collecting their own health information from medical devices, including vesture technology.
In the past, almost patients were satisfied with undergoing a physical one time a twelvemonth, and just checking in with their doctors when something went wrong. Only in the digital age, patients are focusing on prevention and maintenance, and demanding information nearly their wellness more than oft.
As a result, healthcare companies are being proactive by investing in wearable engineering science devices that can provide up-to-date monitoring of loftier-take a chance patients to determine the likelihood of a major health issue. According to a recent written report, the wearable medical device market is expected to reach more than $27 meg by 2023, a spectacular jump from nigh $8 million in 2017.
Some of the most mutual of these devices include:
- Centre rate sensors
- Exercise trackers
- Sweat meters – used for diabetics to monitor blood carbohydrate levels.
- Oximeters – monitors the amount of oxygen carried in the blood, and is often used by patients with respiratory illnesses such every bit COPD or asthma.
Other benefits for healthcare companies who invest in these products:
- Personalizes the healthcare experience – medical devices requite patients a sense of ownership in the process of improving their health.
- Targets insurance pricing – data obtained from wearable devices tin help insurers more accurately rate a patient's risk for illness.
- Provides insurance incentives – patients who accept preventive measures to better their health can obtain lower insurance premiums.
- Provides gamification opportunities – some medical devices such as fettle watches can create competitive goals for users to achieve through exercise, diet and nutrition.
Furthermore, habiliment technology tin also aid healthcare companies save money. One study found that health apps and wearables for preventative care could save the U.South. healthcare system shut to $7 billion per yr.
5) Predictive healthcare
Earlier, nosotros touched on how big data could provide healthcare companies with predictive analysis near access rates and assistance them properly staff their facilities. Merely another factor supporting the digital transformation in healthcare is predicting what illnesses and diseases will become major problems in the near future.
Information aggregated through Big Information and other marketing sources can aid healthcare companies develop healthy lifestyle recommendations for their patients.
For example, you could hire an analyst to clarify keyword activeness across social media channels and on major search engines to determine the most common searches for medical conditions , illnesses, and general wellness. The analyst could and so develop a predictive model that would anticipate where and when the next big health scare will occur, and how your company can prepare for that issue.
But on a smaller scale, predictive analysis could help businesses of all sizes determine when to hire temporary staff due to impending outbreaks of colds and flu that could result in a worker shortage.
six) The wonders of artificial intelligence
Artificial intelligence (AI) is more than simply a digital transformation trend in healthcare. AI represents the epitome of medical innovation and industry players are eager to invest millions in it. The healthcare AI-powered tools marketplace is expected to exceed $34 billion past 2025 , which means this technology will shape most all facets of the industry.
For well-nigh patients, AI in medicine brings to mind Japanese nurse robots. But at present, there are plenty of American versions besides, like Moxi , a friendly hospital droid designed to assist man nurses with routine tasks such as fetching and restocking supplies.
Chatbots and virtual health administration are some other AI-based technology that patients are becoming familiar with. Chatbots can fill a multitude of roles from client service representatives to diagnostic tools and even therapists . Their versatility is being translated in heavy investments. The global healthcare chatbots marketplace is projected to reach $314.iii million past 2023 from $122 1000000 in 2018.
But the real power of AI tin can be best observed in areas like precision medicine , medical imaging, drug discovery, and genomics. For instance, cancer patients used to receive cookie-cutter treatments with high failure rates. Now, thanks to AI's sophisticated design recognition, these patients accept admission to personalized therapies tailored to their genetic makeup and lifestyle.
What AI-powered estimator programs do for oncology, in a nutshell, is analyze thousands of pathology images of various cancers to provide highly accurate diagnoses and predict the best possible anti-cancer drug combinations. And, in medical imaging diagnostics, this engineering science helps radiologists spot details that escape the human eye.
What AI-powered reckoner programs do for oncology, in a nutshell, is analyze thousands of pathology images of various cancers to provide highly accurate diagnoses and predict the all-time possible anti-cancer drug combinations. Click To Tweet
What'due south more, superlative pharmaceutical and biotechnology companies are using machine learning algorithms to shorten the drug development bicycle. In fact, recent findings prove that AI tin slash early drug discovery timelines by iv years against the industry average, and generate cost savings of 60 pct.
Overall, AI is predicted to bring $150 billion dollars in annual savings for the US healthcare economic system past 2026. Startups are already jumping on this opportunity; the number of agile AI startups has increased 14-fold since 2000 .
These numbers alone should be plenty to convince any CEO looking to usher their health system into reaching digital maturity that AI is worth the investment.
7) Blockchain and the hope of better electronic wellness records
Blockchain has recently developed a bad reputation due to the burst of the cryptocurrency bubble . Now, the average person thinks of blockchain as of this vague, puzzling concept that doesn't have much of an impact on their life. In reality, this engineering will soon play an instrumental office in keeping their electronic health records accurate and rubber.
Blockchain is a digital ledger or a computerized database of transactions. Shared beyond a network of computers, it allows customers to safely exchange financial data with suppliers, without the need of a tertiary party such as a banking concern.
The healthcare and pharmaceutical industries are already vouching for its efficiency by investing millions in this market. According to a recent written report, blockchain in healthcare market is expected to reach $890.5 million by 2023 .
In healthcare, blockchain is proven to be an effective tool in preventing data breaches, improving the accuracy of medical records, and cut costs.
For years, health officials and experts have been trying to come up with achievable solutions to the problem of fragmented medical records .
An electronic wellness tape (EHR) is basically the digital version of a medical chart and includes everything from a patient's medical history and diagnoses, to treatment plans, immunization dates, and exam results. It as well contains their home address, previous workplaces, as well every bit financial data similar credit carte numbers. This is what makes EHRs such an appealing target for hackers, who are selling them for upward to $i,000 on the black market.
Yet, for equally valuable as they are, hospitals are falling short in managing their EHRs.
Medical data is currently being recorded in unstructured formats and stretched across multiple EHR systems. Already short-staffed doctors and nurses struggle to manually log in every piece of information. This leads to huge errors such every bit duplicate medical records, misdiagnoses, delayed treatments, and even deaths.
Some countries like Australia and UK have started to experiment with blockchain applied science to manage medical records and transactions amongst patients, healthcare providers, and insurance companies. Thanks to a decentralised network of computers that handle the blockchain and simultaneously register every transaction, conflicting data is automatically detected. Records are not only 100% accurate, merely likewise harder to hack.
I northward the U.S., regulations make information technology harder for companies to create blockchain-based EHRs. Some startups like Medicalchain , withal, are making large strides towards a future where patients will control their EHRs from an app , where doctors, pharmacists, or health insurers volition be requesting permission to access their data and where all transactions volition be recorded on the distributed ledger.
Wellness in the palm of your hand
The healthcare organization is undergoing a seismic shift in how data is obtained and disseminated. Gone are the days when all medical information was under the lock and key of doctors and surgeons, and patients had to sign away their lives to access their own health information – consumers want to be able to access all aspects of their health record and practise and so from the palm of their hand.
Through tools such as online patient portals that provide medical test results, diagnosis, and explanations of illnesses, patients are now becoming participants in their well being.
And that allows doctors to analyze patients in real-time.
What does it really mean when your FitBit says y'all've completed 14,000 steps in a day? Past itself, that is just information. It becomes valuable when doctors and medical analysts transform that this data into actionable knowledge well-nigh how those steps helped you burn a specific number of calories, and that increasing those steps will help you maintain your ideal weight. While digital applied science is a valuable tool in healthcare, it's of import to remember that information technology is still just a tool that you can add together in your repertoire.
5G mobile technology for instantaneous healthcare
Speaking of wellness in the palm of your health or in your pocket…As wireless engineering science gets more sophisticated, and so does the delivery of medicine.
Introduced by Qualcomm, the world'southward largest mobile chipset supplier, 5G enhanced Mobile BroadBand (eMBB) is considered to be the driver of the new mobile industry revolution.
The applied science can stitch to 100 times faster than the current cellular connection, which fabricated industry experts confident that it will completely change the healthcare mural and lead to savings of upwards to $650 billion by 2025 .
Here'south how.
First, Qualcomm says 5G will make "buffering" a thing of the by, assuasive for instantaneous streaming, downloading, and uploading. For telemedicine, this means patients will feel improve video conference quality, regardless of location. More importantly, doctors volition accept access to accurate, real-time imaging of organs, soft tissue, and bones, which in plow volition greatly decrease the take chances of misdiagnosis .
With the electric current network bandwidth, it takes hours for doctors to send large imaging files to a specialist. In one case health facilities will switch to 5G networks, the transmission process will take just a couple of minutes.
And that'south non even a fraction of how 5G could transform healthcare.
"5G is designed to pair with technologies like bogus intelligence and XR to heighten electric current services and applications, offering a different level of user experiences," says Qualcomm .
Let'southward have a wait at some applied examples:
- Clinicians could soon use ultra-reliable connections to teleport to virtual environments and perform robotic surgeries.
- Augmented reality (AR) spectacles would allow first responders to connect with faraway specialists and "show" them exactly what they are seeing, in order to receive amend guidance.
- 5G could also support medical training, enabling students to use virtual reality headsets to do at their ain footstep the steps of circuitous surgeries.
- 5G-enabled drones could deliver life-saving medicine or devices to patients in hard-to-achieve rural areas. A university in Sweden is already testing these drones to evangelize defibrillators to cardiac arrest victims.
Just information technology is in the wearable medical device market where 5G will cause the greatest disruption. Remote monitoring technology has yet to reach its full potential due dull network speeds and unreliable connections. With 5G, clinicians will be able to instantaneously collect medical data such as a vitals or physical activity levels from disparate sources and large groups of patients and brand fast, reliable diagnoses .
This is preventative intendance at its all-time: fewer people developing chronic conditions and less money spent caring for patients in hospitals or in emergency rooms. All in all, 5G is guaranteed to play a major role in healthcare this yr and patients will be the offset ones to feel the positive changes. The start 5G data cards were launched in 2019 along 5G smartphones which likewise hit the market final year .
The state of digital transformation in healthcare (both spider web and mobile) in 2022 looks quite promising, doesn't it?
As with any business organization, the goal is to create products and services that improve lives or fulfill a want or need. Technology can assist you lot realize this goal. Utilise this guide every bit a compass to navigate your way through the digital healthcare space and to build transformative experiences – with the client at the eye of everything you do.
Do you lot need guidance with your digital transformation initiatives? Digital Authority Partners has worked with companies like Athenahealth, Omron Healthcare and Blueish Cross Blueish Shield on cut-edge digital initiatives that improve patient outcomes and quality of intendance. Contact Digital Authorization Partners at [email protected] or (312) 600-5433.
You may also be interested in reading our in-depth Healthcare industry reports:
- Blockchain in Healthcare: An Executive'south Guide for 2020
- Bogus Intelligence in Healthcare: 27 Companies Leveraging AI to Meliorate Health Outcomes
- Bogus Intelligence & the Pharma Industry: What's Next
- Big Data in Healthcare: All You Demand to Know
- 5 Tips for Healthcare Website Design Initiatives in 2020
- The State of Digital Transformation in Healthcare in 2020
- 9 Cardiovascular Health Technologies Doctors Should Know in 2020
- Alexa in Healthcare: 17 Real Use Cases Y'all Should Know Most
- [Guide] x Digital Healthcare Analytics Every Provider & Payer Should Measure in 2020
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